Every year, the first week of October
is International Customer Service Week. Are you doing anything
special? Here are ten customer and employee focused ideas (and there are
a lot more) that you can do during this very important week.
1. Call your best
customers, just to say, “Hello and thank them for their business.” (Or
maybe all of your customers)
2. Call customers who
haven’t bought from you in over a year.
3. Have someone in your company deliver
a customer service training session.
4. Once a day
throughout the week, distribute an article about customer service to all of
your employees. (Go to the website mentioned in #3 to get the articles.)
5. Use this week as
an excuse to send out a survey to your customers to get feedback.
6. This is a good
week for an annual review of your website (is it truly customer friendly) and
any other processes in place that relate to customer service and sales.
7. Create a short
video, thanking your customers, and post it on YouTube with links from other
social media sites. Consider having as many of your employees as possible
be a part of the video.
8. Have a contest for
employees to come up with the best customer service examples that they have
created for their customers (either internal or external).
9. Have a contest for
employees to suggest the best way the company can improve customer service.
10. Don’t just focus
on the outside customer. Do something for your internal customers.
Remember my Employee Golden Rule: The best companies treat their employees the
way they want their customers treated – sometimes even better.
- Shep Hyken
