Tuesday 11 March 2014

MASTER CARD ENTERS SEVEN NEW MARKETS IN AFRICA


MasterCard has announced its expansion into seven new markets across Central and West Africa, increasing its acceptance footprint across the continent and securing a number of strategic agreements.
The addition of Chad, Central African Republic, Guinea-Bissau, Liberia, Sierra Leone, Rwanda and The Gambia to the MasterCard network extends the company’s presence to 48 of the 55 markets that make up the continent.
“Africa’s ongoing economic development, steady population growth and encouraging political outlook means that there is an increasing need for innovative and secure payment solutions that address market needs,” says Michael Miebach, Middle East and Africa President at MasterCard.
“The continent has immense strategic importance to MasterCard and we will continue to invest in infrastructure, people and know-how in this part of the world. This has been the fastest growing area for MasterCard for the past few years, and we expect it to continue to register high growth.”
MasterCard is collaborating with governments, central banks, financial institutions, mobile network operators, large retailers and other stakeholders across Africa to understand the economic outlooks of these countries, their unique demographics, infrastructure challenges and opportunities. In so doing, MasterCard is directly contributing to the building of robust electronic payments ecosystems that support Africa’s potential for economic transformation.

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