CONSUMER EXPERIENCE DRIVES NEW OMO MULTI ACTIVE VARIANT

In order to satisfy consumers,Unilever Nigeria has introduced new Omo Multi Active detergent formulation for stains removal in one easy step and a refreshing aroma with its new fragrance. The new variant, the company said, contains Max Clean particles, which penetrates deeper to tackle even the most stubborn stains, to deliver the best results. At an event held in Lagos, Unilever reinstates its commitment to innovation, and with this improvement the company believes the consumer experience will be a delight. Anil Gopalan, vice president operations, Unilever Nigeria, said: “Our business initiatives, which are hinged on consumer satisfaction and innovation, is the driving force in our quest to meet consumer expectations. Innovation is what we know how to do best. Omo as a brand has evolved through the years with our philosophy to make child development possible without limitations. With the new improved Omo Multi Active detergent, we would continue to support parents to reduce the challenge of fabric cleaning.” The new variant is also embracing a new thrust to promote Peace in Nigeria. “Omo multi active detergent appreciates how kids learn, express their creativity and even bolster their immune systems. Unilever, thus, urges people to stand up for peace and show love for Omo detergent,” he said. The vice president added: “Peace is a state of harmonious relations between people, allowing for development that meets human and environmental needs. Peace can be accomplished by building institutions of law that promote justice and non-violence. Without people like our consumers, none of this would be possible.” He noted that Unilever products touch the lives of over 2 billion people every day, saying “key to the Omo Multi Active detergent brand is our commitment to the cleaner planet plan – a pledge supported by several of Unilever’s laundry brands, through which we’re minimising our impact on the environment. We’ve also formulated our Omo Multi Active detergent brand to provide effective washing at low temperatures, saving energy, and saving you money.” David Okeme, brand building director, Unilever Nigeria, said over the years, Omo Multi Active detergent had been the detergent of choice for generations of Nigerian families. “We are proud of this special innovation in Omo Multi Active detergent’s history and will continue to enhance Omo Multi Active detergent’s cleaning capability through innovation, to ensure it consistently delivers the best results for now and the future,” he said. Source:Business Day