We all know that customer service is important, but did you know it's this important:
78% have bailed on a transaction or have not made an intended purchase because of poor service experience.
A typical business will only hear from 4% of its dissatisfied customers.
Loyal customers are worth up to 10 times as much as their first purchase.
It takes 12 positive experiences to make up for one unresolved negative experience.
Consumers buy from people they like, people they can create a relationship with. It's no longer enough to just provide customer satisfaction, you just create customer loyalty. Customer service is a vital part of marketing your business. Why? Because consumers talk about customer service, they tweet about customer service and they will tell every person they know about your customer service.
A typical business will only hear from 4% of its dissatisfied customers.
Loyal customers are worth up to 10 times as much as their first purchase.
It takes 12 positive experiences to make up for one unresolved negative experience.
Consumers buy from people they like, people they can create a relationship with. It's no longer enough to just provide customer satisfaction, you just create customer loyalty. Customer service is a vital part of marketing your business. Why? Because consumers talk about customer service, they tweet about customer service and they will tell every person they know about your customer service.
How much time have you taken to evaluate the customer service of your business? Perhaps it's time to re-evaluate the importance.
Have you lost focused on your most valuable asset - your customer? Customers will pay more to ensure superior customer service, but many businesses are lacking in that department.
As a 9 year old says when asked about the meaning of customer service, "Customer service is providing "service to customers." When it's put in those simplistic terms, how are you doing?
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