RECKITT BENCKISER ALIGNS WITH MEDICAL EXPERTS ON CONSUMER AWARENESS

Gaviscon, the heartburn and indigestion solution health brand from the stable of Reckitt Benckiser, has aligned with medical experts on how to raise consumer awareness for the prevention and management of heartburn and indigestion health conditions in Nigeria. To this end, Gaviscon’s two separate interactive medical and scientific stakeholder events during which experts from across Nigeria, Ghana and Turkey converged on Lagos to educate consumers on facts about heartburn and indigestion health conditions. One of the events was the sixth Scientific Conference and Annual General Meeting of the Society for Gastroenterology and Hepatology in Nigeria (SOGHIN), with the theme, “The Burden of Gastro-Intestinal and Liver Diseases in Nigeria.” The second was a special forum organised by Reckitt Benckiser under the auspices of an initiative code-named ‘Golden Faculty.’ The forum focused on “Optimising the Management of Reflux Disease in the 21st Century.” The events, which brought together eminent medical professionals in the fields of gastroenterology, hepatology, family medicine, pharmacy and other specialties, were in furtherance of the company’s corporate social responsibility. It was aimed at increasing consumer knowledge about heartburn and indigestion health conditions and what they can do to prevent or manage it in view of the noticeable low awareness on the difference between the two terms (heartburn and indigestion) which majority of the populace often use interchangeably whereas they are actually two different health conditions. Marketing director, Reckitt Benckiser, Oguzhan Silivrilli, underscored the essence of the initiatives by the company as a demonstration of its value-addition to the communities, noting that the company has continued to invest in product research and development in a bid to make its brands deliver more value to the consumers.