The essential WOW factor is what separates great customer service from a mediocre one. And if you always wow your customers and prospects, they will be loyal customers for the long haul. Furthermore, they will turn into evangelists for your products/services, constantly referring prospective customers by raving about how you wow them. Find below the top 5 tips on how to wow your customers and keep them coming back:
1.Go the extra mile – Going the extra mile is like taking the road less travelled by, as not many business owners actually do this. Remember every customer interaction is an opportunity to go beyond the call of service. It doesn’t even have to be a grand gesture all the time. It could be as simple as carefully attending to your customers’ questions and concerns or as generous as offering free shipping.
2.Make them feel important – If you keep treating customers like a cash vending machine, overlooking their needs and wants, they won’t be loyal to you and you’ll most likely lose them to the next competitor with better services. People like doing business with companies who value them and take the time to develop an ongoing relationship with them. Let customers and prospects know you genuinely care. Learn their names, special preferences, interests, etc so you can readily engage in conversations with them.
3.Surprise them – This is a sure-fire way of WOWing your customers. Surprise them by throwing in a little something extra in their package for shipping—a handwritten note, a freebie, discount coupon etc. Send them a nice gift or a customised cake on their birthdays. How about a gift card to their favourite restaurant during their wedding anniversary? Get creative. Rest assured these unexpected gestures will WOW them even long after the surprise is over.
4.Pay attention – Have you experienced walking into a shop and had to wait a long time since the staff is on a personal call or the staff didn’t acknowledge your presence? Have you ever emailed or left a ton of messages to a company only to be ignored? It’s such an awful feeling! This also translates to seeing your customers leaving you for a major competitor, while spreading their bad experience to their network. Lesson? Give your 100% attention to your customers. Greet and serve them gladly. Treat them like your business depends on them—because it does.
5.Utilise social media – Extend customer service to Facebook, Twitter and other social networking sites appropriate for your industry and target market. You can wow them on these platforms by responding quickly with helpful solutions, links and product/service advice. Get a bit more personal by encouraging customers to post photos of themselves using your products/services, launching contests, featuring testimonials, and other fun and creative ways to involve your customers.
Instead of doing traditional marketing, consider implementing these practices above to make your customers say, “Wow!” and make them your lifelong supporters.
Source www.e2wards.com
0 comments:
Post a Comment