Amidst challenging market realities and harsh business environment in Nigeria, Vitafoam, manufacturer and distributor of flexible, rigid foam and other fibre products, has stood out among its peers in the art and science of marketing of products.
The company got the recognition of the National Institute of Marketing of Nigeria (NIMN), which at the weekend, awarded it the best foam marketing company of the year and a commendation as a trailblazer in the manufacturing and distribution of foam and allied products.
Rotimi Adeyeye, NIMN’s chairman of Council, who presented the award to Vitafoam at the institute’s 10th anniversary/lecture and conferment of fellowship and marketing excellence awards on corporate organisations in
Lagos, urged Vitafoam to sustain its excellent corporate performance in order to uphold its philosophy of creating shareholder value.
Gabriel Okoli, Vitafoam’s head, sales and marketing, who received the award on behalf of the company, described the award as an assurance that the company had always been on the top, noting however that the award imposed certain responsibilities on his company.
“This prestigious award is a call to duty. The least expected of us at Vitafoam is the need to double our efforts by ensuring that the company surpasses the current performance that earned it this award,” Okoli said.
On the challenges facing marketers in Nigeria, Okoli lamented the influx of adulterated products, urging the regulatory authorities such as Standards Organisation of Nigeria (SON) and National Agency for Food, Drug
Administration and Control (NAFDAC) to wield the big sticks on the culprits in order to curb the menace of poor quality products whose low prices and orchestrated packaging make them attractive to unsuspecting consumers.
Monday 7 October 2013
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