Consumers can now experience the new taste and packaging of their favourite chicken seasoning in style as Nestlé Nigeria plc rolls out new look and taste of the new Maggi chicken cube to retailers and consumers across Lagos metropolis.
The re-branding is in anticipation of consumer need and in response to rising demands for a rich, tasty chicken seasoning. The new product is part of ongoing effort to constantly improve Nestlé products and make them tastier, healthier, affordable, with better nutritional value.
The entry of the new Maggi Chicken cube into Lagos markets and surrounding neighbourhoods is the first of many steps taken by Nestlé to launch the new product into the Nigerian market.
According to Emeka Nwodo, brand manager, Maggi Flavours, the new seasoning enters the market in a strong position, “with a vibrant, intense and rich chicken flavour, Maggi Chicken not only gives consumers a wider choice of Maggi tastes but also ensures that we satisfy the taste and need of every woman in the kitchen, which is to create meals worthy of celebration by her family and friends.
The launch of the new Maggi Chicken cube will commence with colourful and exciting activations that will hold at major markets in Lagos; namely Ojuwoye and Mile 12, Agege, Ikotun, to name a few. The markets will be agog with the new taste and the celebration that is known to be associated with the brand.
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