Thursday 10 April 2014

WHICH BANK OFFERS THE BEST CUSTOMER SERVICE?


I've been to some banks where I got a good service and for them I'll give a thumbs up. I've also being to some banks, albeit, on on a wakapass mission but what I got was a bad service. Truth is, some Nigerian banks truly offer a good csutomer service and they do it much better than others. Which are your best Nigerian banks in terms of customer service?
Good customer service is what every right thinking bank customer would prefer from their bank wherever the bank is located and that includes Nigeria.
We have over so many banks in Nigeria and quite frankly, based on my experience,some of them just don't offer good customer service.
What does good customer service entail? Well, first of all it begins with the customer service desk, one of the first places a prospective bank customer would go to for making inquiries. The CS desk is also the place existing customers go to get details about their accounts such as making updates or requesting for special services.
It is essential for businesses to offer good service to their customers in order to remain in business for the long term and this is because businesses cannot exist in isolation and need to patronage of people in order to remain successful.
Good customer service may involve a lot of factors all geared towards making the bankwin the approval of their customers because there is a common business saying "The customer is always right". So, if your customer is satisfied with the service they get from their bank, that bank is said to have rendered a good customer service.
Some Factors that influence customer satisfaction
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1. Queuing time: Waiting at the bank is not something a lot of customers would want to do. Many will prefer a quick in quick out access to service. If getting service from a bank takes more time than necessary, customers would not approve of it in the long run.
2. Simplicity of operations: How simple or complex is it for customers to access your service? Some customers may prefer it to be simple while others may prefer it to be complex. You need to understand the level of your customers and adjust your service to suit them well. Customers will feel more satisfied with operations they can easily carry out.
3. Transparency: If a bank is introducing new charges, increasing current charges or setting a new policy, it's good for banks to be transparent to their customers and keep them in the loop. People are less likely to trust banks that have hidden charges. Customers feel more satisfied with banks that are honest and transparent.
4. Respect: In Nigeria, every bank customer wants to be at least respected. Bank employees would do well not to treat customers differently as everyone deserves some level of respect. Customers would feel less satisfied when they are treated as lesser human beings.
5. Environment: The banking environment should be comfortable to customers. It should not be repulsive or disorienting. People are more likely to patronize businesses when the environment in which they operate is suitable to them.

Some examples of a good customer service in Nigeria
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- Being welcomed into the bank as you walk in.
- Having little or no long queues
- Having seats available for people
- Spending less than 10 mins at your bank to get a service
- Customer service attending to you almost as soon as you get there
- Air-conditioning service
I've been to a bank that doesn't have air conditioning working and this is Nigeria. If you ask me, that is bad customer service.
Question: Which bank in Nigeria do you think offers the best customer service?

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